At the heart of Don’t Cry Wolf is the truth. A total dedication to honesty, straight-talking and clear direction. Telling the truth has become lost in a media and marketing world that’s thrived on bending reality and alternative facts.

This integrity is not just something we wax lyrical about and ignore. It runs through our creative campaigns, our ballsy strategies, our 5pm emails, our 6am video calls.

Being honest can sometimes be tough. It’s easier to sell a welcome lie than an unwelcome fact.

In the long run, it’s always the best option.

We passionately believe that if honesty is at the heart of every bit of communication our clients put out to the wider world, then audience affinity will quickly follow suit.

People trust people who tell the truth.

Its simple in principle, tough in execution.

But if it was easy to execute, everyone would be doing it.

And that wouldnt make for a very distinctive philosophy now would it?

Oh, another communications consultancy, just what we need.

So what is the purpose of Don’t Cry Wolf?

Well, it’s two fold. To provide honest and authentic communications to honest brands and to have a positive impact on our people, the environment and the local community.

Is it unique? We think so.

To be dedicated to brands who want to bypass the nonsense and stay true to the
people that spend money with them, you need to be a different type of

You need to offer expertise and impact rather than hours and work. So weve not
gone and hired five graduates to fill in timesheets. Instead, weve brought
together a small number of smart people to give our clients the support they
need in strategy, creative and training.

Also, to cut through the smoke and mirrors for our target market we’ve axed the retainer. Why? Well retainers tend to be built on briefs that haven’t really got proper objectives or goals and so most of the time you end up selling, well, time.p Time, without purpose, is pointless. Give us goals, we’ll hit them, you pay us. It’s that simple.

Finally, it takes a consultancy to have the guts to be dedicated to having a net positive impact. We’re taking the steps to publicly report on everything from our environmental footprint through to our participation in the local community. It’s something we feel passionate about, so we’re doing it.

We’re not a big business, we won’t ever be sold to Omnicom, or WPP or Google (if you’re after one of those guys then click on their links and best of luck).

But we’re a great business. Our clients love us. Our work gets into the hearts of our audiences. Our approach is not filtered.

That will do for a purpose wont it?

We're a network of consultants working together.
John Brown

John Brown is a dad to his son Freddie and daughter Luna, husband to Lois and the
rest of the time works on his business, Dont Cry Wolf, a consultancy for no
bullshit brands looking to build affinity.

He’s been in communications and branding for over a decade, working with clients such as Virgin Media, McAfee, Brompton and The Wellcome Trust and has helped manage global agencies such as Hotwire and Speed. Sometimes John can be found ranting in the media about things that have irritated him, sharing posts of his latest cooking endeavours on Twitter and Instagram and speaking at conferences about stuff he cares about.