Atul Gawande, a writer and physician once said that in the medical profession there was this small set of ‘positive deviants’. A group of people who are operating in the same environment as everyone else, but are not constrained by conventional wisdom and so have the courage to think and act differently to the status quo.
This feels like us, but also feels like a bit of a fluffy thing to say. So we’ll just go with a gaggle of creatives, artists, singers, vegans, omnivores, eccentrics, introverts, activists, dreamers, thinkers, dads, mums, brothers and sisters willing to change the world.
Our values are at the core of our work and our culture. So here they are. If they don’t align with you then, well, we wish you love and light as you find a better fit. These values are non-negotiable.
We don’t have the answers. We listen to the problem and learn from those experiencing it.
It flows through our veins. We never hide.
We never stay quiet. Everything we do starts with the truth.
Our creative work is never apologetic.
We never support a cause half-arsed.
We make our moves with purpose.
We spend an awful lot of time working out how to keep our culture vibrant, accessible and important and our team committed, engaged and healthy. It’s what binds us together through thick and thin and, fundamentally, is the unique bit that our clients buy.
Culturally our team has these traits:
Whether you’re an apprentice or a CEO, your word is your bond. There’s always support to reach goals, but those goals are committed to by you and driven by you.
From the swag we have to our parties, paper and premises, our goal is to do work that people adore in harmony with the planet we all need.
Every week the whole business gets a detailed look at the health of the organisation from cash in the bank to clients, new business, marketing and people strategy. Every minute we share our success and failures as a team.
Irrespective of whether it’s a client, a member of the team or any other human being, we operate with humanity and humility.
Here’s a little peek at the personalities leading Don’t Cry Wolf towards world domination.