Award-winning hairbrush brand, Tangle Teezer, has hired Don’t Cry Wolf to help grow awareness in the US market.
The brief includes a full range of consumer communications – from media relations through to creative campaigns – and will be delivered by a superb creative and strategic team based in London and a hot-as-hell delivery team in New York.
After a high-profile rejection from Dragon’s Den in 2007, Tangle Teezer and its hairstylist founder, Shaun P, slayed the dragons – going on to win multiple awards for their hugely popular detangling brushes.
Now Tangle Teezer’s sights are set on continuing to build the brand in the US. But this isn’t just about hairbrushes. The upcoming campaign will recognise the emotional relationship people have with their hair and celebrate that bond.
Sara Collinge, MD of Don’t Cry Wolf said: “If there’s one thing these past few months have taught us it’s that when it comes to strategy and creativity your IP address is utterly irrelevant.”
“We’re bristling with excitement about the opportunity to work with a fantastically ambitious brand and a team of people that really value creativity – we can’t wait to start making waves.”
Amy Barber, Head of Marketing, North America for Tangle Teezer said: “Don’t Cry Wolf have an incredible ability to cut straight to the heart of your brand and pick out what really matters to your consumers. They’ve already started surprising and challenging us in equal measure and I can’t wait to see what we can do together.”