One of the things I've learned is be honest, no matter what.

B Corp and our pledges

Our first year trading has been filed and verified, we’re now B Corp certified and ready to make some pledges to keep us even more honest.

It's time for brands to stop painting their doors green and start driving real change.

Calling time on greenwashing

Greenwashing stinks. Here's how consumers can sniff it out and what brands should do to tackle it.

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Five things from Fruit Towers

In celebration on B Corp month we went along to Innocent’s HQ — Fruit Towers — to hobnob with some of our fellow B Corps. Here are the five most interesting fruity facts from the event.

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