Don’t get sucked into the authenticity vacuum

Like millions of other people, I loved Olivia Colman’s Oscars speech. She babbled, she cried a bit. She even blew a raspberry for god’s sake. It’s impossible not to admire her for it.

It's been one year today since Don't Cry Wolf shouldered its way into the industry. Rather than bang on about all the good stuff, this video blog explores the lessons that have been learnt over the past 12 months.

This blog looks at the recent announcements made around big PR agencies adding PR or Public Relations to their positioning or name. And why it's all absurd nonsense.