Don’t Cry Wolf and COOK

A delicious B Corp partnership

COOK, the independent, family-owned company famous for its homemade, frozen meals and puddings, has partnered with Don’t Cry Wolf, the agency looking after strategic communications. 

As one of the first B Corps in the UK, COOK has been at the forefront of the ‘business as a force for good movement’ and wanted an agency partner who shared its values and commitment to authentic and approachable communications.

Don’t Cry Wolf’s proven track record and vision of a more regenerative future for everyone met meant the agency was the perfect partner for COOK.

RAW Talent

Don’t Cry Wolf will handle the day-to-day communications for COOK along with new product launches and support the PR of COOK’s important initiatives, including its RAW Talent programme, which helps people work after prison, homelessness or other challenges. 

A great partnership

James Rutter, Chief Creative Officer at COOK, said,” We are excited about the partnership with Don’t Cry Wolf and wanted to ensure that we worked with an agency that understood and bought into our vision and was able to  deliver the goods when it came to thoughtful and strategic communications.”

John Brown, CEO of Don’t Cry Wolf, said, “We are all blown away to be working with one of the founding B Corps in the UK and with an iconic brand for both its gorgeous food and its actions to improve the world we live in.”

John Brown, Sara Collinge (MD) and Harriet Courage (Head of Campaigns) will lead the account.

COOK joins Natura, B Lab and Bird Eyewear as part of Don’t Cry Wolf’s growing B Corp partnerships.