Don’t Cry Wolf selected as agency partner of Vivobarefoot

 Don’t Cry Wolf, has won the natural lifestyle B Corp brand, Vivobarefoot, and will be managing its UK press and creative campaigns.

This exciting win is an expansion of Don’t Cry Wolf’s existing B Corp client roster, which includes healthy recipe box service, Green Chef, and fashion brand, North Sails. Being a B Corp itself, Don’t Cry Wolf is conscientious about who it onboards and promises to balance people, planet and profit.

Vivobarefoot is on a mission to be a brand that stands for more than just extraordinary footwear, but advocates for a natural & sustainable lifestyle. The brand believes ‘barefoot is best’ and its shoe designs marry up the functional need to protect the most important technology in the shoe (the wearer’s foot), and the experiential need to truly feel the world beneath our feet.

Vivobarefoot’s CEO Galahad Clark, comments, “We’re delighted to be working with a creative agency that understands and is willing to embrace Vivobarefoot’s natural lifestyle philosophy as well as our regeneration-first business model, as evidenced by its own B Corp status and their annual business impact reporting.

“I’m looking forward to working with Don’t Cry Wolf to amplify our philosophy, way of life and continue to build our Vivobarefoot community.”

The relationship will see Don’t Cry Wolf working directly with the Vivobarefoot leadership team to evolve the brand and work together to bring about a more regenerative world.

John Brown, CEO of Don’t Cry Wolf, says, “I have been wearing Vivobarefoot products for years and know how important the brand’s work is to try and revolutionize the traditionally toxic footwear industry. Over time Vivobarefoot has evolved and is now heading into an extraordinary era where the organisation is prepared to prioritise regeneration and the rewilding of both the natural environment and the hearts and minds of people worldwide. 

“I am so delighted Don’t Cry Wolf and Vivobarefoot have come together for this part of the journey.”