DCW adds artistic flourish with hire of Sam Allen

We’re passionate about a lot at Don’t Cry Wolf – from debating the UK’s best vegan burger (spoiler it’s the Beyond Meat patty) to ensuring we don’t wreck the world for future generations. It’s why we specialise in making the world a brighter, happier place through brand activism campaigns – because we all believe things can and should be better. 

But we can’t deliver on these big picture ambitions if we don’t get the little things right first. That’s why we spend so much time arguing about everything from the right photograph to bring an idea to life through to the perfect length for an Instagram clip. It makes our lives harder and leads to some lively arguments – particularly over our each of our tastes in photography.

It’s this determination and desire to better ourselves which made it an absolute no brainer for us to hire our very first designer. We needed someone who could bring experience and expertise to these arguments and challenge us all to think differently about our approach to visuals. 

And after a brief, but intensive search, we’re delighted to introduce you to Sam Allen – our brand new junior designer.

Sam joins us from Lush where he delivered brilliant work across everything from their store social media through to international store/event activations and creative digital design. He’ll be helping us deliver bigger, more ambitious projects for clients and also keeping the team’s visual game on point – ensuring everything we do looks as good as it sounds.

Tom Rouse, Director of Creative and Strategy at Don’t Cry Wolf said: “Sam’s a brilliant and vital addition to our team. Not only is he a wonderful human being, he’s also an incredibly talented designer who is going to ensure our visuals are as sharp as our words and help us deliver world changing campaigns in 2021.”

Sam is the latest addition to the growing Don’t Cry Wolf team and will bring his creative flair to bear across Don’t Cry Wolf’s broad portfolio of clients, which includes the likes of Soda Folk, MysteryVibe, Meridian Foods and Tangle Teezer.