A cracking client - Meridian partners with Don't Cry Wolf

Meridian Foods has chosen Don’t Cry Wolf to help spread the word about its delicious nut butters across the UK.

This cracking new partnership will work to raise awareness of Meridian’s assortment of tasty nut butters, whilst encouraging more people to dive headfirst into the category overall.

Don’t Cry Wolf will be managing Meridian’s press office and delivering some tantalising creative campaigns. But it’s not just about selling sexy nut butters.

Part of the brief involves working with Meridian’s charity partner International Animal Rescue to educate consumers about the deforestation caused by the production and consumption of palm oil.

Meridian uses 100% natural and sustainable ingredients and never adds palm oil – even the so-called sustainable kind – to its nut butters. It was this focus on doing and eating good things that made Don’t Cry Wolf and Meridian the perfect pairing.

The PR team will be led by creative and strategic pair MD, Sara Collinge and John Brown, Don’t Cry Wolf’s founder and CEO.

Collinge said, “As someone who uses nut butters as a condiment rather than a spread I honestly couldn’t be more delighted. We loved the team at Meridian as soon as we walked into our first meeting. They were just the right combination of honest, humble, and a little bit nutty. Just like us.”

“We’re also humbled by the opportunity to be able to work on important campaigns that are driven by a genuinely-held brand purpose. And the fact that Meridian’s nut butters happen to taste tremendous is an added benefit.”

Sue McIntosh, Head of Marketing at Meridian said:

“Don’t Cry Wolf’s energy and enthusiasm shone from the beginning. We were bowled over by their creativity and team dynamic and I don’t think we’ve ever laughed so much during a pitch process! Together we have the potential to share Meridian’s nut butters with the world and crack the education and awareness gap around palm oil consumption. We can’t wait to get cracking”

Meridian is the latest gorgeous consumer brand to have entrusted Don’t Cry Wolf with its comms. This latest addition joins other clients such as Elvie and Flight Club.

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Photo by Martin Sanchez on Unsplash

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