New client: MysteryVibe

Don’t Cry Wolf to help get Brits back into the bedroom this winter

MysteryVibe, UK inventors of category-defining sexual health and pleasure products has selected Don’t Cry Wolf to spark a conversation on pleasure, relationships and sexual discovery.

The brief is focused on a creative campaign that will launch in time for Christmas and focus on starting informed conversations around all things sexual health and encouraging positive action to improve the sex life of the nation.

MysteryVibe MysteryVibe combines leading-edge medical technology and human design to create products that can not only reignite healthy pleasure and sexual relationships but are also medically approved to help people treat various conditions from vaginal pain through to erectile dysfunction.  

Buzzing about the win

John Brown, CEO of Don’t Cry Wolf said: “We’re buzzing to be working with MysteryVibe. The brief is perfect for a brand activism agency such as ours and we cannot wait to smash through a few more taboos while helping people across the country turn the prospect of a gloomy lockdown winter into something a lot more exciting and meaningful.”

Soumyadip Rakshit, CEO and Co-Founder of MysteryVibe said:  “Don’t Cry Wolf are the leaders in breaking down boundaries and starting important conversations. We are excited that this creative campaign could be the catalyst for many of us to start positive conversations on sexual health and reignite our bedrooms”

Brand activism at work

MysteryVibe is the latest consumer brand to choose Don’t Cry Wolf for its comms. They join a growing consumer roster which features clients including Meridian Foods, N26, Manhattan TV, SodaFolk and Elvie.

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Photo by Joël de Vriend on Unsplash

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