Why do we say most campaigns aren’t really campaigns? Because they’re not – they’re one off moments in time.
Campaigns don’t appear from nowhere, then disappear just as quickly – they deliver multiple activities over time and build towards a crescendo. Doing this requires a strategy – while a one off stunt is great, it’s not a campaign if it stands alone.
So we do the thinking first – mapping out a campaign to understand all the different ways it might catch people’s attention. Even if we have the best stunt idea in the world (and we’ve had our fair share of them), we know only a tiny minority of people will ever see that stunt in person. So we map out the audience journey from multiple different perspectives – ensuring no one’s ever left feeling out of the loop by one of our campaigns.
Once we’ve nailed this, we map out our content approach and ensure we’re finding ways to talk to your target audience on their terms – whether that’s by taking over their favourite influencer’s instagram account or going straight to the source and joining the Thursday night socially distanced bingo game in the village hall.
Our campaigns have a point. That could be something as seemingly simple as helping understanding what Brits think it means to be good in 2020, or something much bigger – like helping save the rainforests by convincing Brits to say no to Palm Oil. Check out our Pongo case study
But every single one of them has an end goal in mind which will make life better. And we say no to projects which don’t have a meaning behind them – there’s no point spending all that money if three months later absolutely nothing has changed. And that purpose has to feel authentic to the brand and the audience.
We won’t make up a reason for people to care about your brand, but we will help you find a genuine cause or issue to take a stand on. And we’ll find the right people to help you tell that story and get the world talking.