Nostalgia was very much on the menu during lockdown. And our good friends at Soda Folk were perfectly placed to tap into this trend – combining soda flavours which remind you of your childhood with a deep love of all things 90s.
They briefed us to help them raise awareness of their brand amongst a demographic we knew loved nostalgia – parents of young families.
We knew we had to find a way to bring nostalgia to life, and what better way to do that than bottling it in a brand new flavour? One which reminded us of something we all loved as kids – school dinners.
With the help of some meticulous consumer research, and lots of (delicious) in-house experimentation we identified the perfect flavour – jam roly-poly with just a hint of custard.
But the new flavour on its own wasn’t enough. Soda Folk’s brand is built around celebrating Good Folk and Good Deeds, as well as Good Soda. So we set out to identify the nation’s favourite School Dinner Staff and make them the face of our brand new can.
The feedback was sensational, as was the coverage. Once Kate McAllen was announced as our competition winner, the media couldn’t get enough of our story. We secured a number of significant pieces of press coverage from the likes of the I newspaper, as well as interviews with BBC Kent and Inside Kent magazine.
We whipped up a storm amongst influencers too – sending a lucky few a nostalgic school dinners gift set which had them chomping at the bit for more.
The response on social media was even better. Driven by influencer coverage and some beautiful visuals, we increased Soda Folk’s Instagram followers by 10% and saw their Twitter engagements increase by a whopping 221% during the course of the campaign.
We were able to create genuine interest in what was more than a bit of nostalgic fun. Turning a seemingly trivial poll on instagram into a brand new limited edition flavour, which celebrated the fantastic job that key workers do. A job well done we’d say…
Like the sound of this fun and want to join us? Check out more info here!