There’s no better reason for a (solo, socially distanced) celebration than when one of your team deserves recognition. And over the last few months one member of DCW has more than earned her time in the sun – delivering kick arse influencer work and super smart client consultancy, while also finding the time to homeschool a child and be there for the rest of the DCW team.
Any one of those alone would be remarkable enough. All together? Well that’s cause to celebrate.
So, we’re utterly besides ourselves with joy to announce that the wonderful Harriet Courage has been promoted to Head of Influencer Relations.
The promotion reflects Harriet’s passion for influencer campaigns which actually deliver results and aren’t forgotten the second the consumer has scrolled past them.
This focus has led to some amazing work over the past few months. Not only did she come up with the genius idea to use peanut butter to teach Proudlock about the weird and wonderful world of ASMR, she’s also a dab hand at making sure our influencer work drives top-tier coverage in lifestyle media – delivering incredible results for the likes of Owlet, Elvie and Soda Folk.
Harriet said: I’m utterly delighted to have been appointed to this new role. It’s been a year of tremendous change for many clients and I’m proud of the work we’ve achieved and the impact it’s having on their businesses. As we grow our influencer offering within the agency I hope to spend the next year expanding the team and getting stuck into some game-changing, influencer-driven campaigns.
Sara Collinge, MD of Don’t Cry Wolf said: As one of the first people to join Don’t Cry Wolf, Harriet has been instrumental in helping us grow into what we are today. From helping Fanny Fly over a Scottish farm through to defining how we approach influencer relations, Haz always delivers and is someone I can’t imagine life without.”