Virgin Pure and Don't Cry Wolf working together

A great relationship

The Don’t Cry Wolf team are today drenched in tears of joy as Virgin Pure has selected the B Corp Certified agency to work with them on creative campaigns and press office activity, helping raise awareness of the purified Water System. 

The team, spearheaded by Sara Collinge and John Brown, will be working side-by-side with the Virgin Pure team to develop and execute creative campaigns that will launch a unique personality to the category. Don’t Cry Wolf will also be managing the day-to-day press office activity and ensuring that the brand is featured in the right places at the right time.

The news comes after a competitive pitch held towards the tail end of last year. 

John Brown, CEO of Don’t Cry Wolf, “It’s a dream to work with a Virgin brand and bring to life the personality, humanity and delightful naughtiness associated with Virgin in a space that is ready for disruption. We adore the Virgin Pure team and instantly connected, allowing us all to be agile, honest and effective in our communications. 

With Sara Collinge (MD) and I both having worked on Virgin brands in the past, it’s great to get immersed back into the Virgin world.”

Simon Vingoe, Marketing Director at Virgin Pure, added, “Relationship and creative chops were two key factors in our decision making. Don’t Cry Wolf was just a natural fit. The team were creative in their response and took a new approach to the client and agency dynamic which we liked. We’ve got big ambitions for the coming year and we’re confident that we’re forging the right partnership to move us forward.”

Virgin Pure is the latest brand to work with Don’t Cry Wolf following the agency’s success with clients such as Elvie, Flight Club and Concentra Analytics.  

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