Live and die
by our culture

There’s no hiding from it, Don’t Cry Wolf is a brand that lives and dies by its culture, attitude and approach. That means every single individual in the business ignites a part of the culture with their personality and embeds it into their day-to-day life. We’re a culture first business, and proud of that. If you are already sold on us and want to take a look at the vacancies we currently have then click here!

Fighting for diversity

That’s right, it’s an absolute fight, with ourselves, with each other and the wider industry. We’ve got to fight for what’s right with diversity and inclusion. So, here’s what we commit to:

  • We have adopted the ‘Rooney Rule’ so we are recruiting with ‘positive action’ to create opportunities for underrepresented groups to join our team.   
  • We are committed to ensuring no discrimination on the grounds of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation at any stage of our recruitment process and build an inclusive culture when they join us.  
  • We acknowledge that we need to take positive action measures to promote diversity and inclusion.  
  • Our aim is to make sure we have the right person for each role and we are committed to interviewing at least one person from a minority background for every role advertised. 
  • We make sure our roles are published on the most inclusive platforms available to maximise the chance and opportunity for a diverse range of candidates

Phd. MPhil. Bsc. All very majestic,
all fairly meaningless (sorry, it’s true).

Life before letters

We hire people based on their approach to life, the skills they’ve picked up on the way,  the conviction they have for their own purpose and ethos, oh and a strong sense of humour and a dash of self-awareness. 

It’s why we don’t insist on a degree or any other bit of paper.

It’s why we look at personality profiles.

It’s why our interviews can be 2hr political discussions, or 20 min portfolio reviews. 

It’s why the person matters more than the bits of paper they carry.


Culturally our team has these traits:

Radical responsibility: Whether you’re an apprentice or a CEO, your word is your bond. There’s always support to reach goals, but those goals are committed to by you and driven by you.

Total transparency: Every week the whole business gets a detailed look at the health of the organisation from cash in the bank to clients, new business, marketing and people strategy. Every minute we share our success and failures as a team.

Committed to ethics: From the swag we have to our parties, paper and premises, our goal is to do work that people adore in harmony with the planet we all need. 

Emotionally intelligent: Irrespective of whether it’s a client, a member of the team or any other human being, we operate with humanity and humility.

So onto the benefits.

Things that are not a benefit and are just good business practice:

  • An inclusive and supportive work environment
  • Fair pay
  • 26 days holiday (full time)+ Christmas
  • 12 weeks fully paid maternity and paternity leave
  • Mental health wellness, safety nets and structural practices
  • Things that allow you to work (like a laptop and phone)
  • Training programme built around individual personal and professional goals

Things that are a benefit:

  • Epic private medical insurance
  • Company bonus scheme for everyone
  • Cost of living support
  • Life loan for financing those big moments
  • Able and Cole monthly box
  • Child support salary sacrifice scheme
  • Monthly culture club
  • Merch drops
  • Little random moments of love usually expressed through food

Current Vacancies

Already chomping at the bit to join us?
Take a look at the roles we’re looking for.

Fancy working with us as a freelancer?
Apply to be part of our network here